Proper Skateboarding, A New Skater-Owned Footwear Brand

Although there aren’t many details, it appears that 2017 will see a new brand of footwear. Shawn Baravetto (ex-Nike SB PLM Product Line Manager) mentioned earlier in 2016 that he would launch a skate shoe brand. It looks like it is coming to fruition.

His startup is named “Proper skateboarding”. Although still in its infancy it has already assembled a talented team of rippers. Beatrice Domond and Nate Guest are just a few of the prominent skaters that have joined Baravetto’s new venture. Proper’s products are all cupsole-constructed. The shoes have not been named, but they all come with a trusted suede upper.

Baravetto’s crew are off to a good start with only three cupsole models. We will be watching for more from this skater-owned company in 2017 and keeping you informed about the latest developments.


While there are still few details available, it looks like we’ll be seeing a new footwear brand debuting in 2017. Former Nike SB PLM [Product Line Manager], Shawn Baravetto, mentioned in his interview earlier in 2016 that he was going to launch a skate shoe program and it looks to be coming to fruition.

The name of his upstart is called “Proper Skateboarding” and for a brand still in its infancy, it’s already assembled a team of up-and-coming rippers. The likes of Bryan Whalen, Beatrice Domond, Nate Guest, and Cam Barret are some of the notable skaters who have joined Baravetto in his new endeavor. So far, all of Proper’s offerings come in a cupsole construction. No names have been revealed of the shoes themselves, but they’re all backed with a trusty suede upper.

With only 3 cupsole models to start, Baravetto and crew look to be off to a great start. We’ll be anticipating more from this skater-owned and operated company in 2017 and keep you up to date with the latest news.