Ahh here we are, adults obsessing over what a person wears on their feet. We’re no different than the Supreme fuck bois or Hypebeasts and this solidifies it.
If you’re out of the loop, newly shoe-sponsorless pro Erik Ellington innocently posted a photo of himself & friends trying to hang out and failed to do so because Andrew Reynolds was spotted wearing Adidas Ultra Boosts on his feet. As we’re sure many of you saw, it set ablaze the comment section with many celebrating the occasion with money bag emoji’s and the appropriated “get that money, BOSS” comment that comes with it. Others were devastated and couldn’t believe their eyes; “No, Boss, please don’t do it” was one of many comments that alluded to a rumor that’s been circulating since early 2017 stating that Andrew Reynolds was jumping ship from Emerica to Adidas.
For those who can’t understand the significance of this potential move, it’s either because you’ve been living under a rock or you’ve been smart enough to not stress yourself out over what a person wears on their feet. Good for you. For those of us who do care, it’s because Andrew Reynolds is quite literally the Boss – of both skateboarding and of Emerica (figuratively speaking (No, he doesn’t actually own Emerica, please stop emailing us with this question all the time)).
While we’re completely neutral about his future footwear employer, this raised a much larger question:
Can a pro who is paid to skate in skate footwear be held responsible for walking/relaxing/going grocery shopping in other brand’s footwear?
It’s a situation that hasn’t been openly discussed & may be as earth-shattering to the skate community as the time Tony Hawk endorsed Bagel Bites.
Here are both sides of the coin:
At 39 years old, Andrew Reynolds feet hurt. A lot. He’s a true pioneer of big stair skateboarding. When you really come to think of it, it’s truly a miracle that the man still has the capability to walk correctly, let alone upright. If anyone has the right to wear comfortable shoes, it’s him.
On the other hand, his endorsee, Emerica, has helped shaped/been much a part of his identity in skateboarding. Were it not for their support, he may not be the legendary skateboarder we know today. The very least he could do is wear their shoes, no?