Anticipation has been building for Straye, who have hit the market with their unapologetic approach and their almost-hard-to-believe price point. Aside from utilizing each rider’s heritage, Straye appears to be pushing their branding with sly, off-cuff humor. From their not-so-serious insole details – “Comfy AF AcidDrop™ removable insoles with bouncy bounce Bounceology” – to their playful Grey Birdie design, it looks like Straye is abiding by their rules and not the standards of the industry.
Currently, their site holds true to their promise of maintaining a price point all their own. The cheapest model comes in the form of the Ventura ($40), a canvas upper Slip-On with high foxing tape and an AcidDrop™ removeable insole. There’s no details as to whether the canvas has a rubber-backing beneath it, but it is ideal for those looking for a Vegan-friendly option.
Second in their price structure is the Fairfax ($44), a chukka-styled low top featuring a canvas upper. Lastly, the high top model that most have seen circulated throughout social media is named the Venice ($48). It features a branded rubber toe for extended durability and padded cushioning throughout the collar.
The models aren’t necessarily groundbreaking in terms of design, but are affordable. The only thing potentially worrisome about their current approach is that they’re selling an imagery and a tone that consumers may already recognize from other brands. With their current line hosting nothing but canvas upper’s at the moment, it does appear the pricing will stay true on suede options, judging by the previews on their site. If that’s the case, they’ll be a force to be reckoned with.