Leave it to Paul Rodriguez to take internet shopping to the next level.
Much-revered member of the new guard, Primitive Skateboards dropped a commercial/PSA/blatant rip-off of one of the only ads you won’t skip on Youtube to announce their new service, the Primitive Reserve Subscription. For $75 per month, a fresh board, a sheet of griptape, a t-shirt, a set of wheels and some wax (all in your preferred size) will conveniently be sent to your doorstep.
Given that it’s 2017 and you can order laundry detergent with an Amazon Dash button and expect your shipment soon after, it comes as a surprise that no one else has thought of this sooner. There have been subscription boxes ranging from smaller random boxes to a deck-of-the-month type deal, but nothing quite so specific like this. The website mentions that the first box will include an exclusive P-Rod gold veneer deck for those who preorder a subscription. If you’re one to fan out over Primitive and you love a good mystery box, then the Primitive Reserve subscription may be the next purchase aimed at you.
There are some other extra perks worth mentioning in the Primitive Reserve subscription; you can get unreleased boards sent to your doorstep, although we aren’t sure of the frequency. Skating can definitely hit your wallet if you go through product fast, and you could certainly do worse than $75 a month for some premium wood and urethane, plus some gear to top it off. In fact, SLAP PAL Casey Jones calculated the cost and came up with this estimation:
Primitive Deck – $50
Primitive Wheels – $30
Primitive T Shirt – $25
Primitive Wax – $8
Primitive Griptape – $10
Yearly to buy that stuff: $1,476
Subscription for Year: $900
Sell 9 of the 12 sets of wheels for $25 at the skatepark (who needs new wheels every month): $225
With that in consideration, it makes all the sense in the world, whether Primitive is your favorite board brand or not, to sign up to this prescription, right? Yes, if you’re looking out for the best interest of your wallet, this is a bargain.
But what if you’re a skate shop and this unconventional way of selling boards is taking away from your business, which will only later impact your community/shop? We’re in no way implying that this subscription service is looking to put skate shops out of business; in fact, from another angle, Primitive could be putting themselves in hot water with skate shops everywhere if they don’t incentivize their business with retailers worldwide.
Obviously, it’s too early to tell how things will sway but, as with the subscription service, the conversation has already begun. Keep it going in the comments below with your thoughts…