On May 16, every skate media outlet (including us) reported that Chad Muska had left SUPRA for STRAYE.
Given the small bit information that we all received, this was a notable occasion and we had no reason to think this wasn’t like literally every other time a skateboarder has announced their involvement with a different brand than we’re used to seeing them rep. As it turns out, that press release was “leaked” and Muska is only “[helping] out“ with STRAYE… and remaining on SUPRA.
That said, it does provide an interesting glance into what has the potential to become a “normal” turn of events over time within the industry – 1 pro, 2 brands of the same category.
There’ve been plenty of instances where skate shoe brands have associated or helped each other out for mutual benefit – DC started with the help of Don Brown and éS, Jamie Thomas housed both Fallen and NB# at Black Box briefly, etc. – and there are certainly a few accounts of pros skating shoes not from their legit sponsor, but there’s never been someone riding for two shoe brands (with everyone involved knowing about it, at least).
Could this become a thing? Given our collective propensity toward division and side-taking on pretty much anything we can construe to be an “issue”, this doesn’t seem that far-fetched and, if we’re being honest, isn’t really the worst thing that could happen. Nature dictates the industry has to change and cycle eventually. A lot of stuff we never thought would become normal within skateboarding is entirely standard today- people uploading hammers to tha ‘gram instead of saving it, YouTube pros, etc.
To clarify, the press release didn’t explicitly state Muska was leaving one for the other, although it’s difficult to reason why anyone would sign their name onto and be so excited about a brand penetrating globally without playing a major role in it. Muska has never been one to go about things the way they’ve always been done, so it’s anyone’s guess.
Whatever the case, it sure got STRAYE some extra attention, and we’re just as interested in you as to how this will play out.