Throughout the end of 2016, there’s been hints here and there regarding FP Insoles and their potential to launch a footwear program. Debuting today, these rumors have turned into reality.
While the debate is never-ending regarding whether or not there’s room for another footwear brand in skateboarding (use the comment section to bicker amongst yourselves), the formula remains the same: in order to create a great shoe brand, you need great ambassadors. Aligning perfectly since his falling out with Puma, Joey Brezinski has been seen throughout various platforms promoting these hidden FP Shoes and is now their premier pro.
While the move to launch a footwear brand is unexpected for most, some are not surprised by FP’s ambitious leap into the congested landscape. After years of solidifying themselves as the go-to insole for skateboarders (and apparently astronauts) worldwide, they’re taking their groundbreaking technology into the skate shoe realm.
Little details have surfaced as far as who’s designing their shoes and what other pros will be jumping ship to join FP’s crew, but here’s one thing we can accredit to Footprint’s program: their technology is unlike anything we’ve ever seen before. The tech and design that they’ve implemented into their outsole is incredibly impressive and has many, including ourselves, anxious to try a pair. Watch the video at the top to learn more.
More updates regarding this launch to come…