POTM: January 2017 – Diamond Footwear’s All Day

Brandon Biebel’s debut pro model for Diamond Footwear, All Day.

Diamond Footwear continues to garner the attention of skateboarders everywhere with each new release, and that’s especially true when looking at Brandon Biebel’s breakout pro model. The “All Day” is a lifestyle/skate shoe hybrid sourced from the same DNA for those looking for an off-board shoe without wanting to look dressy in the process.

This simplistic approach of having suede throughout the toe atop a cupsole foundation and pairing it with a knitted upper is in itself an NBD. While the shoe is notably different, it takes from skateboarding’s most favorable components, such as a classic herringbone tread pattern with subtle flex grooves for improved boardfeel and traction. If it weren’t apparent before, it is now- the All Day is indeed a hybrid, but one that utilizes timeless performance features paired with its unique sense of design. For a relatively young footwear division, Diamond is giving consumers what they want in skate shoes, but on their terms.

Whether you’re looking to floss or simply skate, embrace your inner Biebel with Diamond’s All Day. Available now for $89.99.


  1. roba

    January 5, 2017 11:07pm

    those laceloops look like they’d fall off after a single ollie tho


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