Adidas’ Away Days Introduces Marc Johnson & Daewon Song To The Team


While there are still few details as to how it all came to fruition, it looks like Daewon Song & Marc Johnson are being welcomed to the Adidas Skateboarding roster through Away Days. After 3 years in production, Adidas’ first major full length skateboarding film has made its debut to the world last night at the Orpheum Theatre in Los Angeles, California.

We were all expecting to be blown away by the likes of Dennis Busenitz, Silas Baxter-Neal, Mark Suciu and the rest of the Adidas crew, but no one was expecting the announcement that was included in the video. After months of speculation and wonder about Marc Johnson’s tenure on Lakai, it would appear that the rumors are true. The same could be said about Daewon when his spot on the DVS site went missing days ago.

We’ll keep you posted as developments come to light, but if you weren’t anticipating Away Days already, you have 2 more reasons to.


  1. Tony Bouph

    May 13, 2016 6:45am

    I’m completely in shock by this move, never thought these guys would leave Lakai/DVS.

  2. jsh nrz

    May 13, 2016 7:10am

    addidas is a mainstream brand – MJ probably had a major reason why he rode for such when he said he never wouldve. no offense to addidas, i have a couple of pair and kind of love the fit than nikes.

  3. Callum t

    May 13, 2016 7:12am

    Anyone seem the email that Adidas sent to shops stocking their skate products about them pulling their products from skate shops unless they order a minimum of $10,000 a year in stock. I love both these skaters but I’m no longer willing to support adidas after this, independent shops are a big part of skating and seems adidas is no longer willing to support them

    • RG

      May 14, 2016 12:06am

      i’m a shoe buyer for a shop, corporate at Adidas has ALWAYS required that you order $10,000 a year worth of shoes. That’s $2,500 a season and they do make exceptions for small shops sometimes whether they admit it or not. If you do fairly decent business that’s not a huge #. Completely different then Nike sending shops stuff they didn’t order (they dump shitty quickstrikes on shops unexpectedly to this day, terrible company but their shit sells)

    • TS

      May 14, 2016 4:10pm

      RG is right I work at a shop that used to sell sb and they would always dump random shoes we didn’t order into the store and it would always be ugly shit

    • ES

      May 17, 2016 8:51pm

      RG nailed it, 10000 a year is actually not as much as you might think, I work in a Skate and Snow shop and not to call out any brands but some brands (Particularly snow companies) make you order at least that every season in order for them to do business with you, it isn’t uncommon for brands to do this, and being that I work in a store that has been around for 25 years, a lot of brands are fair to cut you some slack when you need.

  4. Ferran

    May 13, 2016 7:41am

    I just said WTF like 30 times in a row. Yep, two big names to the team, now they are like 30 pros? 60am and 4000 flows? Shit is crazy… Glad those two are makin money, but big corps should calm the fuck down with this damn monopoly

  5. bill

    May 13, 2016 8:05am


  6. Philip

    May 13, 2016 8:26am

    Interview with Marc Johnson on jenkem “if a big sports shoe brand paid you 2 or 3 times your current salary, would you consider leaving Lakai to ride for them?
    Okay. No, I wouldn’t ride for a mainstream sports footwear brand. I would not skate for Big Company Footwear.”

  7. bch

    May 13, 2016 10:37am

    Remember that mj interview on jenkem when he calls that big athletic brands kill core skate companies?

    • Topcat.

      May 14, 2016 1:55pm

      Just thinking about that, I thought MJ was the only guy that won`t leave Lakai

  8. Skatingwolf666

    May 13, 2016 2:34pm

    Kinda funny how I kinda knew this since last week when I got dropped by DVS flow. I talked to Daewon and he said he was going to Adidas. Good for him. hopefully he will make the money he deserves he is true skatera skater. Anyone hating on Adidas need know that they compared t0 Nike are actually actively supporting the skateboarding community by helping Daewon and Marc stay more finanicially secure. I mean they paid their dues and have literately making the best of already bad situation at most core skatebrands. I was so shocked to see fallen along with dekline go out business and it kinda lets you know that if a company so doing bet to make good impression (exp.flow gear/demos/videos) they are just not gonna be able to stay relevant in today’s market.Their isglimmer light with filament and servant footwear both being skater started brands.I strongly hope they both do as good if not better than dekline and fallen.

    • Jauntre

      May 17, 2016 10:39pm

      You realize that Marc and Daewon leaving is the same as when P-Rod left és, when koston left lakai etc.. It’s all crippling the core skateboarding industry. Nike swooshed in and took so many pros in one low blow move, now the other sports companies are following suit. There’s leads that Nike runs the skateboarding branch of Cons and Adidas, so in the long run your STILL supporting some dude that threw a pigskin and learned he can make money off a lifestyle he’s never lived, whether he tried to or not.

  9. Marc Johnson

    May 13, 2016 2:37pm

    Sorry guys

    • Uncle

      May 13, 2016 8:22pm

      Marc you sold your soul to satan! Its ok to ride for adihas, but what you said before in jenkem. Eating words is nothing when you get enough money, but no respect with that move.

    • Me

      May 18, 2016 12:55am


  10. Felipe Maestri

    May 13, 2016 2:39pm

    Ow, that’s great for Adidas, I like this brand. But it’s really sad to see guys like Marc and Daewon leaving their OG brands Lakai/DVS. Recently Torey Pudwill leaves DVS, now Daewon who has 13 pro shoes from the brand, I guess this means the end of DVS. It’s really bad and sad to see both OG brands go down.

  11. ilan

    May 13, 2016 4:49pm

    Need a followup interview with Marc now. Asking him about the previous jenkem interview and what led him to Adidas

  12. skunkatron

    May 13, 2016 7:37pm

    Skin Phillips convinced them both too move over to Adidas basically.

  13. Uncuffed

    May 14, 2016 2:55am

    That sucks, but I can’t hate, skateboarding has turned into energy drinks and athletic shoes, throw in sweatshop labor and it really doesn’t say much for the integrity of the industry and riders. Been skating for decades and keeping up w/ the culture, which seems all but lost, the skateshop was like mecca for me back in the day, now they’re being shut down and forced out by brands like Nike, who just used skateshops to get in the door. Heard a messed up statistic that for every shop closing, a Zumiez opens.

  14. Tfbench

    May 14, 2016 3:42am

    Marc Johnson has done more impressive maneuvers in his life time than comments on the Internet . Good for him. Skateboarding died when people started internetting more than they actually skate. I bet he has more dollar bills in his pocket than internet comments. Internet likes don’t put money in kids mouths

  15. No more hashtags

    May 14, 2016 6:04am

    ^^”Manuevers”, hating on comments on the internet, while commenting on the internet. Fyi, enough likes on certain platforms of social media do pay out and why would he want to put money in his kids mouth😂. Save the eulogy, skateboarding never died, it just changed, personally, I can’t stand what it’s become, but I keep up, because I love the act of skating, not the industry (anymore) and I really hope it will change back, although it seems unlikely. Seems like corporations have skateboarding by the balls, at least MJ and Daewon are making money, wish I could say the same about Cody Mac and, my god Creager being without sponsors is criminal.

    • Devin

      May 15, 2016 11:52pm

      Creager started his own board brand high school drop out skaters or something if I can remember the name right …but the industry is crazy now ..the smaller shoe companies are less appealing to kids …’Es emerica Etnies still seem to be doing well ..I still see people rocking them on the east coast but everyone I know besides me skate Nike Adidas ..

  16. norbz

    May 14, 2016 10:10am

    Just as Guy followed Kelly Bird to nike sb
    Marc followed Scott Johnston to adidas

  17. Oliver

    May 15, 2016 1:46pm

    I hope this leads to another classic pro model from MJ, his first Emerica and Lakai shoes were awesome.

    Interesting that he decided to state so publicly that he’d never go to a big corporate brand, I guess he’ll just not answer the question in future and get on with skating, don’t have much issue with that myself.

    I wonder if Lakai will get some big name replacements on the team now?

  18. art hellman

    May 15, 2016 7:42pm

    Marc read the Lucas Pro SSTLTS article and stipulated so he is paid in a stockpile of Lucas Pros. can’t blame him.

  19. Devin

    May 15, 2016 11:56pm

    I still have a brand new pair of emerica MJ2 ..I would love another reissue of emerica MJ1 ..never got the OG1 reissue didn’t have my size …lakai isn’t doing so well ..most core brands are fighting to stay relevant …go look at Zumiez will be lucky to find 2 pairs of emerica shoes .. Everything else is Nike Adidas converse and vans ..I do love vans though
    Not gonna lie

  20. ian

    May 16, 2016 5:05am

    The MJ3 on Lakai was essentially a straight Adidas Campus

  21. AyeAyeRon

    May 17, 2016 4:47am

    I feel like the only person stoked about this. excited to see what their pro models look like.

  22. ES

    May 17, 2016 8:53pm

    There’s a pretty heavy beef going on between Mike Carroll and him now, MJ is even off chocolate

  23. Michael

    May 17, 2016 9:12pm

    Before MJ got on Lakai from Emerica he was wearing Adidas Campus and she’ll toe’s, he has been turning down Adidas since 06. He’s nearly 40, can you blame the guy? I sure as fuck can’t. Imagine you had a wife, a kid and a mortgage and you have maybe 5 years tops to make enough money to put your kid through college and pay off your house. You’d do it. Otherwise you’re an idiot and you’ve taken too many slams to the head. Take the money mark and join Koston, Guy and maybe BA and Geoff Rowley solos on whatever awesome brand you guys make.

  24. Mathilda V. Schwalbach

    May 18, 2016 8:26am

    ALTO : HAUT : STOP!!! Listen, I’ve fuck’d a few ‘tings before writin’ this here, still I root on. Nonetheless, the soundings of Poo-Poo and Putt-Putt saddens mi. I always liked how Jimmy saw it, ” Never cry over ripped laces” he would say. Well I guess that’s it… When I bought my last pair of shoes I was traveling up interstate 5 toward Bakerfield, Ca. They cost me fifty US. A blue Nike running shoe from the outlet in Wheeler, Ca. I was on my way to ‘The Valley’, May 15, 2015. I still am wearing the shoes. Anyway, be good to yourself and your family… Just like my friend Nuge666 always says, ” Listen (sic) “.

  25. jamesiswhateveryousayheis

    May 18, 2016 12:50pm

    Skateboarding is done. It’ll be fun when you’re doing it, but as a whole, its just torched to shit. Just like Santa, KISS, the 27 club or rehab, the big allure has lost its subjectivity. Individuality? Daewon skates really good. Adidas honestly thinks that paying my idol will result in a loyalty shift to their product. That’s the conversation. The fact it’s a conversation means we lost focus. on doing what we love. “just do it” is now “just buy it” and its why skateboarding is mainstream and lacks conviction these days. A fucking toe cap isnt a conversation unless you kickflip a lot and can’t find a shoe goo retailer.. I dont know who to blame.. THPS, TheBerrics, FullyFlared, or the whole following trends side of skating.. just the mentality of those “are you sponsored?” kids.. ruined skateboarding. fuckin JUST DO IT for you, not because everyone might accept you if your shoes were over 100 bucks.. ill be shitting on the kids commenting on Daewon and MJ`s instagram because HAVE YOU SEEN THAT SHIT?! kids are so fucked! Good for Daewon, smart for MJ, but shame on anyone who claims to actually care about anything outside of what tricks you wanna do today or by the time youre 40..

  26. Forme Itsforyou

    May 18, 2016 12:53pm

    I like fashion. I’ll follow whoevers trending to wherever will be trending next. I guess I like Adidas now. I can’t kickflip back noseblunt a flatbar UGH..

  27. Uncuffed

    May 18, 2016 10:09pm

    Just read that Mike Caroll interview, you corporate apologists might want to check that out. Skateboarding is what it is, not important to anyone who doesn’t do it. I get it, it sucks. We’re not even a strong enough demographic to have shoes made in America, but god damn, MJ leaving Lakai with 3 models still in Lakai’s sp 2016 line and Adidas readiness to go on w/ the deal should show that either entity, MJ/Adidas, don’t care about the skate industry, or their friends, just their own ish. I doubt either Daewon or Mj will have a pro model, just Corporate bullshitters flexing their muscle at us, nobodies, but that’s what this generation wants. Smh.

  28. Don't Do It.

    May 20, 2016 5:13pm

    Please do an article on the Don’t Do It campaign, get these kids hate of MJ channeled towards starting that up again & sticker slapping everything in sight…that article/ movement would be prime timing.

  29. RMS.

    June 2, 2016 1:53pm

    It’s such a massive shame to see two more big names leaving brilliant skate shoe companies like DVS and Lakai in favour of big sports brands like Nike and Adidas. I’ve been buying and collecting skate shoes since 1998 and have seen plenty of skate shoe companies dissappear over the years, never a good thing, and now it’s the turn of Fallen to leave us. It seems to me that the ‘individuality’ of skateboarding and your local skate shop are being eaten up by the big sports brands run by accountants, never to return. Much to my sadness my own local skate shop (Chopper,Kettering,UK) closed recently, another nail in the coffin of genuine skateboarding. I really hope that DVS and Lakai don’t suffer too much as a result of this, but I also want to wish Daewon and Marc the very best and thanks for some brilliant shoes over the years.

    • Devin

      June 5, 2016 7:16pm

      The core brands are all suffering …heard some rumors that Reynolds is next for Adidas …if he leaves emerica that’s gonna be a very sad day ….I can see it happening …these dudes are getting up there in age all the OG’s …it’s a shame …glad I still have some classic shoes saved …in 10 years don’t expect to see many core shoe brands …nothing but nike, Adidas ,cons and vans ….I’ll stay will vans though …

  30. tomisrad

    June 27, 2016 6:00am

    If only the Chief would have PAID his riders instead of making them sell product, Fallen could have lived. Corporate sponsors pay, smaller complanies have schemes or are run by a dude who is greedy, or a couple financiers who are greedy. Money is money man, Marc kind of did Lakai dirty, only because his shoe is a good seller and they had run production on them, costing them a grip of money on inventory they have to sell at discount now, modify catlogs, cvahnge names and branding logos etc. Mike Carroll is a slag for slinging mud and kicking him off Chocolate though. But Choclate/Girl is done anyhow so Marc should go to Fucking Awesome or Anti Hero. Rick Howard is still cool as shit though, so I feel bad for that dude.


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