Are Am Colorway Models The New “Pro Model”?

Another Am addition to this ever-growing movement by skate brands. DC Lynx Cyril Colorway - $65

While he’s not Am anymore, being Pro has it’s benefits of getting colorways too. DC Lynx in a Cyril Colorway – $65

While giving ams colorways isn’t the newest movement in skateboarding, it’s certainly starting to gain momentum in skate footwear more than ever. There’s no doubt that ams are just as deserving of their own colorways, so as a way to dissuade you from saying “Where’s ______’s pro model? He’s ripping better than the pros!”, you can simply get their custom colorway shoe instead. On top of that, this is the best way to support ams that you’re genuinely psyched on, and that counts for more than you think. If they also happen to have a great looking colorway, even better.

TFunk's colorway, next to you standard black and white colorway. Out now.

TFunk’s colorway, next to you standard black and white colorway. Out now.

DC Trase T-Funk Colorway – $60
We normally don’t condone skateboarding nicknames, as they tend to have some sort of stigma or bad luck to those who host them (think about it), but T-Funk is pretty good. Along with a good name, apparently one of skateboarding’s younger prodigies has a good eye when it comes to picking out colors for their signature colorway model. The Trase is a pretty blank canvas, with little to no room for adding layers or any additional lines or colors- making it all that harder to paint. T-Funk came correct with this white/green combo. The gold eyelets set it off instead of tying the green accents in and potentially overwhelming the shoe’s aesthetic. To add to this great colorway, it’s $60 and has DC’s durable super suede all throughout the upper. Purple Kush sockliner on the inside too. We see where this is going… 😉

Jordan's Quincy insole design, along with additional details here.

Jordan’s Quincy insole design, along with additional details here.

NB# Quincy 254 Jordan Taylor Colorway – $80
With our reasoning in the intro in mind, the idea of supporting your favorite am isn’t that farfetched, especially if that favorite am of yours is Jordan Taylor. As one of skateboarding’s favorites, this release of the Quincy 254 in his selected colorway is the best way to support him. The $80 price tag may seem a bit steep, but that’s until you take into consideration the heavy duty pig suede that completely takes over this grey/pink upper combo. As with other ams mentioned in this article, it would appear that the younger guys have a much more tasteful/risky approach when it comes to selecting colorways. It’s been a while since we’ve seen pink on a skate shoe and no lie, we’re immediately excited by it.

Other honorable mentions: Supra Chino, with an Oscar Candon colorway; Adidas have given Na-Kel a Matchcourt Mid colorway, and more developments continue to happen with each passing day.

Will this ongoing trend continue to excite you on your favorite am or does it turn you off to the day where these ams actually have pro models? Does it dilute the pristine gesture of having your own pro model or does it just increase the am’s want for one even more?

Comments

  1. Tyson

    February 11, 2016 6:07pm

    Cyril is pro

    Reply
  2. Colin

    February 11, 2016 6:11pm

    I like the idea of Am colorways from an industry standpoint. The company can test the marketability of a particular rider with a tried and tested product, but the rider gets an incentive to continue working toward a full pro shoe. Any employer positive feedback is good, but to be rewarded always feels better.

    Reply
  3. Alex G

    February 11, 2016 7:26pm

    Why is it up to the board company to make a skater Pro? Why can’t a shoe company make a rider PRO? Makes no sense to me a lot of these AM are killing it… example (Jordan Taylor )

    Reply
    • Chris G

      February 13, 2016 7:10pm

      Why? Because the board sponsor is the heart of skateboarding. No board companies = No skateboarding! Mine as well turn into a roller blader and get a custom color fruit boot.

  4. jazzy j

    February 11, 2016 7:48pm

    also the lucien clarke supra quattro

    Reply
  5. Adam G

    February 12, 2016 9:11pm

    I dig it, as long as it’s a solid looking color scheme. Tristan’s colorways are awesome. Also Etnies has done a million and one am/pro colorways. David Reyes (why the fuck he’s not pro is beyond me) has done some for the Marana. Dekline (RIP) had some for Blake Carpenter and Pat Burke and Converse has a bunch as well. I think from an industry standpoint it’s good because it is a risk giving a pro shoe to a professional, you never know how well it will actually sell. Someone like Chris Cole, Paul Rodriguez or any other SLS pro, yeah for sure it will sell due to the name- regardless of construction or weird colorways. However I feel like a lot of the pros getting colorways, let’s use Cyril Jackson here, if he were to design a pro shoe it’d probably really fucking similar to the Trase or Lynx, a simple and to the point skate shoe. Why use the money to make an almost clone of an existing shoe when they can do the “why fix what’s not broken” scenario. Am/Pro gets to feel involved putting forth input on their favorite shoe, company saves money by not taking a risk (while making money off an existing shoe) and like Colin said up above, it lets the company assess how marketable the skater really is. If it sells really well, maybe it’d be beneficial to give him his own shoe.

    Reply
    • Wade M

      February 12, 2016 10:47pm

      Great point of view!
      There are indeed people, who deserves a pro model more then other. Reyes is a quite good example, but could someone tell me, why Dennis Durrant hasn’t still a shoe?
      Sometimes, i think, that companies focus more on the marketing aspect of dudes, then on the actual level of skill…
      Apropos risk taking:
      I am not a big fan of Huf, but i respect them for putting out shoes like the “Gilette“ or the “Dylan“. It’s quite interesting, that such unorthodox designs seems to sell good.
      Well, someone has to dare the gap, right?

  6. chris

    February 13, 2016 2:37am

    Nakel is also pro

    Reply
  7. Deez

    February 13, 2016 4:30am

    Christ, people talking about a riders marketability. Talk about lame, corporate influence. Good skateboarding should speak for itself. Saw Drewsday talking shit about Stanton, talking about marketability, smh. Why do lazy skaters who have never been sponsored, or directly worked in the industry feel like they’re authorities on the industry? With that said, wish there was a skater owned brand in the article. Lakai or éS should drop an am colorway.

    Reply
    • Mick

      March 9, 2016 6:51am

      At least Lakai did, Daniel Espinoza had a Camby colorway and Sebo Walker had a colorway (I forgot which shoe). And éS is still kind of half a company.

  8. Alexander

    February 13, 2016 10:38am

    Hi guys, if i wear adidas 10 us, will converse 10 fit good?

    Reply

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