The life expectancy for most models in today’s market varies, but, on average, it appears that 2-4 years is a good run for today’s standards. It’s hard to pinpoint why models today don’t have too much longevity, but if we had to guess, it’s because skateboarders are sold more on quality versus the marketability of a product these days. Gone are the days of wanting to look and skate like your favorite pro skater, especially when a kid from one town over is better and consistently putting out more footage than said favorite pro on Instagram. All things considered, there are few exceptions.
These exceptions come as a result of perfect timing and other elements. Some variables to create a timeless shoe include reading the market, the peak performance from the endorsed pro, design, and finally, the construction of the shoe. Adidas hit the mark on all of these checkpoints when they released the Busenitz pro. As he continues to stand as your favorite pro’s favorite pro, his beloved pro model has received the much-adored mid upgrade. Thankfully, this update isn’t costing too much more than it’s predecessor at a $85 price point.
The first offering of this Buzenitz Mid comes in a complete leather upper, with synthetic leather stripes. The geo collar is still present and if we had to guess, extends a lot higher given it’s mid extension. Normally, a mid update is a last ditch effort for a brand to push a model before retiring it. Could this be the first sign of Adidas potentially retiring one of their most iconic models, or is this the beginning of the Busenitz’ mid reign?