There are only a select few professional skateboarders that have been able to consistently push themselves to new levels, despite age, battles with addiction, and keeping up with the current death defying levels skateboarding is currently at. Andrew Reynolds has either been at the helm, or a major representative of some of the biggest skateboarding, non-corporate companies which has helped elevate him to trend-setting levels. Whatever he wears, kids want. His AR Krew jean was a staple piece of skateboarding fashion just like Blind jeans were in the early 90s, as it was the first time you didn’t have to secretly go to the women’s section in Macy’s to find a slim fit pair of stretch jeans. It sold in droves long before society accepted the skinny jean look across all sexes. The early 2000’s saw a surge of eBay searches for vintage Red Stripe t-shirts, local army/navy stores were selling fatigue jackets, and you obviously wanted some Emerica’s with Andrew’s name on them. It seemed like The Boss could sell anything.
In late 2007, Andrew started 333 Footwear- which was not a skate shoe company nor a skateboarding company. It more importantly wasn’t a Sole Tech company. They were not advertised in the magazines as the shoes were marketed as casual shoes, sold in highend boutiques that no one reading this was ever going to be visiting. However, anyone who’s reading this will know this as Reynolds’ project even there was no use of his name or likeness directly with the advertising of his shoes. The obvious handwriting, the use of Polaroids, and the Turtle Boy limbs sporting each model are a dead giveaway as to who was behind it all. Whether it was Andrew’s choice to not endorse this stuff, or possible pressure from Sole Tech since it could be considered a conflict of interest, we may never know as our questions to all responsible parties went ignored (we still love you guys).
The Lo-tops were a very par-for-the-course offering for the casual shoe market, but the latter two are the ones that are the most interesting to look back on. All of these shoes were released in 2008, which makes the Hugh and Floppy predate Dylan Rieder’s more successful stabs at very similar footholders. By Andrew keeping his name off of these and out of sight from the general skateboarding population, he managed to escape the typhoon of criticism that Dylan suffered oh–so greatly from (even to this day). Is it possible to think that something Andrew Reynolds did wouldn’t universally be applauded by rockers and barneys alike?
333 only lasted about two years before quietly going away just in time for Andrew to fully focus on the launch of Altamont and the making of the greatest part in his career. With Andrew on the cusp of a more comparatively conservative hat company with Marc Johnson, ABC Hat Co., there is still no end in sight for his involvement in designing garments of all types. 333’s short life span may not have been ultimately successful or remembered, but perhaps that is where its success lies, as through all this Andrew will always be remembered for his powerful skating… the same might not be able to be said for Dylan (we still love you too).