Can a team of unlikely characters support a brand that once folded, especially when skateboarders are now better at selling themselves in today’s generation of skateboarding?
Speculation happens to be a surrounding constant when thinking of éS footwear in 2014-15. You’d think that a brand with as much history would be more predictable and yet, here we find ourselves wondering what’ll become of éS come 2015.
In 2014, they shocked the skate world with their return back into the skate shoe market. It only seems plausible that come 2015, they’ll be preparing another surprise worthy of everyone’s attention. While nothing’s been confirmed, there’s no question that éS is slowing reassembling a group of ambassadors to represent their footwear. After catching much flack, with good reason depending on where you side, its only right that this legendary establishment in skate footwear form a team. Obviously this is easier said than done. As we all know it, éS was at one point “the” brand in skating. Everything from their team riders to their footwear was innovative, respected and more importantly, trusted. With that in mind, we can’t imagine forming another team to withhold that same message and integrity. As their catalog continues to grow- their latest addition being the Accel SQ aka Square 2, it seems as though éS doesn’t have any other choice but to grow their team alongside their footwear.
Here’s why: Many view the current schematic of éS Footwear to be taking advantage of talented team riders. From the outside in, many have proclaimed that they already made one distasteful move when they sporadically dropped their team back in 2012 but now, they’re following the Quickstrike blueprint (if that isn’t backhanded enough) only to host an unofficial team. We can only question éS so much due to the limited information set in place but with the info we do have, was éS better off dead or in their latest form?
While it remains unofficial, in the event that éS does relaunch a team, here’s what each potential team rider brings to the table. These suspicions are all based on the fact that they’ve shared photos of each of these riders on their instagram aka the most reliable new source at the moment. 😉
He’s the number 1 candidate that skaters have been wanting to see back with éS. If Ronnie doesn’t jump on board with this latest éS generation, regardless of his board situation, we can only speculate that it’ll defeat the entire purpose of relaunching éS. Plus, only the most significant couples get back & stay together. Still praying for Kim Gordon & Thurston Moore. If this comes to fruition, Ronnie might have to follow these guidelines 😉
While Kelly shares more similarities with Ronnie than we thought, the duo would easily jumpstart the program onto the right direction. While one has the praise and respect of older skaters everywhere, Kelly would capture the attention of a younger following with the same taste and similar style.
If you’ve been following the site for some time now, you’ll know that we’ve been waiting for the day where Kellen James could call éS home again. His pro model set a precedent in skate footwear without ever coming out. It was his never-released pro model that captured the attention of those still fondling with their vulcanized footwear. If éS truly does return with a proper team, his shoe has to come out first, otherwise all is lost from the get-go. #HarshButTrue
Perhaps the most surprising suspect in this group of potential skateboarders, Wade D. brings his graceful style and street cred to éS footwear. His name has graced our 2013 list of Skater’s without Shoe Sponsors and while many remain on that list to this day, it’d be nice to see him make it off with éS. If his addition to the team seems a little unorthodox, just imagine how great he would look in a pair of Accels with his baggy aesthetic. Everyone wins if this scenario plays out.
Other notables like Ryan Lay, Tom Asta and Will Fyock have been seen reppin’ éS but at this point, we’re wondering if it’ll go anywhere…