As a continuation of our last Q&R, this update is one for all of us, not just Japan. You could argue that the success and anticipation from Japan’s consumers have made this return possible in the US and Europe. Are we forever in debt to Japan? Should we send them a bunch of Best Buy cards? What’s America’s answer to sushi? We owe them a bunch of cronuts or something…oh wait, a french guy invented it in NYC. Does that make it ours? Let’s digress.
Many of you are anticipating a full comeback from éS that will include a full team roster, old reissues and some debut models but the more we checked our sources, we found that this misconception was just that. As of right now, the rumors circulating are that there will be 3 models to debut on 2/14/2014 (..how romantic). More so, we’re disappointed to know that the OG Accel isn’t coming back as of right now (cancel that shipment of cronuts to Japan) but we’ve been reassured that a model will have the name “Accel” on it. Does this mean we’ll be seeing an updated version of the classic? If so, will they disappoint most of us the same way DC did with their Lynx S?
With word of these 3 models, we’ve read that there will be 1 runner-inspired model, a cupsole and your standard vulcanized option. We have no idea as to what they’ll look like at the moment and truth be told, we can’t even begin to anticipate what they’ll be working off of. Will éS use their catalog of history to win back the market? Or is their new tactic to come up with modernized models of what worked best for them? Lastly, if the rumors are true of a team-less éS, we can only imagine the challenges ahead. After all, how could a kid who has no familiarity with éS know to trust them and their product if their favorite pro isn’t landing all the “on trend” tricks in them? If they need a directory of pro’s without shoe sponsors, they can just go off of this. Will the longing and dedication of their fanbase save éS from going under again or have the claws of big name brands sunk in so deep that their consumers are forever turned off? To say the least, there is some real telenovela shit going on in skateboarding right now and all we can do is sit back and wait.
In the meantime, you can expect a cliche list of “Top 10 shoes éS should modernize for 2014” to be hitting the site soon. Chime in below and maybe you’ll see your pick on there.