#2014Predictions: Jake Johnson Gets A Shoe Sponsor

Probably the best photo of #Jkjhnsn. Yes, maybe even better than this one.

Probably the best photo of #Jkjhnsn. Yes, maybe even better than this one.

If there’s any skater that doesn’t look out of place doing handstand fingerflips, it’s Jake Johnson. What is out of place is how he STILL doesn’t have a shoe sponsor. When Gravis went overseas and dissolved its American skate team (and never released the Jake Johnson pro shoe) we were left wondering where he’d end up. Although his Internet footage isn’t often, perhaps because of his favoritism towards the VX, the clips he does grace us with, whether it’s a firing line, or the recent Alien Workshop Ohio Tour video, are spectacular. And it seems like two companies in particular may be pursuing him as one of their newest commodities.
Why He’d Fit: In interviews Jake has made it clear that he is a skater’s skater, and for obvious reasons, he backs core values. With that said, Lakai is one of the few skater owned brands that is still able to stand on it’s own with the likes of Nike and Adidas. Even better, the team is mostly composed of older skaters that represent Jake’s view on skateboarding, such as Marc Johnson, Guy Mariano, etc… These skaters all focus their time on innovating, which Jake can be found doing on a consistent basis. If we’re right in our assumption, when the Crailtap camp releases their next masterpiece, we can only hope that Jake will have a full part full of wallrides, no-complies and handstands (someone has to fill the void that Daniel Castillo left behind). In the Alien Workshop Ohio Tour video, Jake can be seen skating in the Lakai Howards around the 7:00 mark.

BMX future for Jake? He'd probably crush it there too.

BMX future for Jake? He’d probably crush it there too.

Why He’d Fit: Similar to Adidas, the Cons skate team is made up of laid-back professionals. You won’t find most of their team members with obnoxious instagram posts or attention starved antics. If Jake ever decided to ride for a large corporate sponsor ever again, Cons would probably be it. With the likes of Eli Reed, Mike and Kenny Anderson, Jake would fit in alongside their similar styles and surely put out one hell of a street edit if signed with Cons. Aesthetically, Converse’s earthy tones, and minimalistic shoes happen to complement Jake’s style, giving him even more reason to get on their team. As of late, he’s been skating the Cons KA II.

Side note: We haven’t seen anyone skating the KA II’s. Underground success or flop?

Imagine whatever HUF model you want on his feet.

Honorable Mention: HUF
Why He’d Fit: If there’s a company that can grab up stylish skaters to much of our surprise, no one does it better than HUF. Although Dylan Rieder was seen in Adidas, and Austyn Gillette in Converse, they were both suddenly on HUF in a matter of weeks following those leaked photos. We wouldn’t be surprised if this pattern held true again with Jake. There’s high doubt that Jake and Dylan are best of friends but considering the Workshop and former-Gravis connection, we’ll entertain the idea of Dylan putting in the good word for Jake. Moreover, HUF’s skate shoe success is entirely thanks to their devotion to core skating. They have some of the most creative skaters on their roster, all of who are devoted to progressing skateboarding in a way that’s not dependent on the size of their paychecks (although collecting HUF sock sales must be pretty good).

Oh wait, this is just coming in now…..Jake was seen in Dunks. Fuck….It’s too late. Nike got em’. Oh well.


  1. James

    December 23, 2013 5:36pm

    I would also like to see emerica, i could see jake skating heretics

  2. DunkinDonuts

    December 23, 2013 5:45pm

    I own a pair of KA II’s that I’m skating right now. They’re so comfort level is probably right around the same as Koston’s first shoe on nike. I love them, but I’ve only seen a handful of people skate them in Canada.

  3. Chris

    December 23, 2013 7:43pm

    Lakai please…and go and become Scumco & Sons first pro while you’re at it

  4. Chris G

    December 24, 2013 5:05am

    I wonder if it really matters what he skating in sponsorship limbo. I’m backing the desision or sole tech mention by person above. Cons might pull another pops on JkJhnsn

  5. Chris C

    December 29, 2013 10:44pm

    Jake actually ripped the swooshes off the dunks so I doubt hes going there. It seems like hes on FTC shop shoe flow.

  6. Da Boi

    May 22, 2014 1:34pm

    You guys were right about these 2014 predictions. Jake states he’s on converse in the newest thrasher radio!

  7. Mobdylan

    May 24, 2014 2:40pm

  8. tig

    November 28, 2017 5:34pm

    BK: British Knights anyone…


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