It’s a fair statement to believe that everyone is collectively shitting their pants.
éS is back! YEEEAAAHHHHHH!
Normally, it’s in our nature to jump the gun. In fact, we really don’t mind it….remember? Even though it’s never phased us before to skip actual journalism guidelines, we’ve decided to try out these so-called rules in order to inform you guys with the actual facts.
As much as we’d enjoy to see éS come back & ultimately compete in the rigorous battlegrounds that is skateboarding footwear, it’s not happening (at least not in the US or Europe). After speaking to a number of sources & one member of Sole Tech, we found out that éS is only coming back in Japan through their Japanese distribution. In cased you missed that, this means that it’s ONLY going to be available in Japan. Even though it’s Holiday ’13 resurgence wasn’t going to go unnoticed by the SLAP forum community, some would argue that this “comeback” could serve as a precursor towards their efforts going forward. If this move in Japan proves to be lucrative, could this mean that we’ll see éS sooner than later in the US? This is a good question with a potentially better answer but we’re not telling you to hold your breath either. Here’s why: It’s not uncommon for any industry to test their product overseas before bringing it to the US.
Not only is Japan a good testing ground for Sole Tech & éS but it could bring some revenue that’ll help fund éS early upstart in the US. It’s been said that Japanese skate culture is still stuck in the 90’s/early-2000’s. Oh, how we envy them. In fact, some Japanese teenager is probably watching Photosynthesis right now but then again, who can blame him.
Also, put any premonitions of potentially seeing other popular éS models to rest. The Accel is going to be the only model out for Holiday’13 in Japan. Will their market respond to this limited run of skateboarding’s most beloved shoe? Or is éS time up? Do skater’s really want puffy shoes on their feet when the latest technology offers a sleek, simple & protective solution? We have no idea of the price a Japanese skater is willing to pay for a pair of skate shoes but these éS Accels will be sold for ¥9,240, which roughly equates to $93. Just thought we’d throw that out there for any US skaters looking to buy Accels all the waaayyyy from Japan. It’s definitely going to cost you over $120-150 with shipping. Anybody wanna move to Japan with us? They seem to have it a whole lot better than us. More photos here.
To reiterate, éS will only be available in Japan. Kinda like these guys. Don’t call it a comeback, yet.