The Osiris D3 has many accolades. From being called the #1 best selling skate shoe of all-time to the worst looking skate shoe of all-time, the results vary depending on who’s looking at them. As if there weren’t already enough embarrassing moments we have to reflect on as skateboarders, the added injury to insult is the fact that the D3 was undoubtedly on your feet. Well, for those who are interested, you can now relived all of those regrettable moments you had when wearing them, all over again.
The place that we praise more than any other region in Europe has just lost some major points in our bracket of outstanding places to visit. From what we’ve heard about Italy, the food is impeccable, the atmosphere – addictive, & in the mist of that, you’ll now see random ravers & dads unwilling to let go of their youth, wearing D3′s. A large sports/skateboarding outlet in Italy recently started pushing this shameful shoe & to their avail, consumers are responding. Think of it as their version of Hot Topic, except not only can they sell decks & other related core-skateboarding items, but also Air Force Ones, Jordans & anything else you can think of when combining Hot Topic & Foot Action together. Crazy. If anything, this serves as even more reason to praise Japan. They got it right & Italy needs to lay off the wine for a bit if they’re willing to wear D3′s again.
One of the best segments to ever come from the Skateboarder Mag (RIP), let alone any magazine, was the “15 Things” section. If you’re unfamiliar with it, it was a column that was normally found in the back of the mag & was treated as the cherry on top. It was a quintessential section for any skate-nerd looking to soak up some absurd & sometimes useless facts. Nonetheless, the column covered all categories, including some “behind the scenes” facts about the industry, your favorite pros & even shoes. Full list here. As fact no.15, here’s the back story behind the most successfully disturbing shoe that most of us regrettably bought:
“The heads at Osiris will think twice the next time they contemplate discontinuing a sleepy seller. When Dave Mayhew wanted large lace loops for his third pro model, the folks at Osiris were less than optimistic about the samples. The D3 was very technical, bulky and the lace loops made it look awkward. It sold decently the first year, but sales began to dwindle. Six years later something inexplicable happened. “We were just about to pull the shoe from the line,” owner Tony Magnusson remembers, “when it took off like a friggin’ rocket.” The updated D3 2001 is rumored by many accounts to be the best selling pro-model skate shoe of all time.”
We’ll miss the Skateboarder Mag, simply because it would’ve gone as far as doing the Versus section between the D3 & Janoski (even though that section was dedicated to pros vs pros on trivia). There, we would’ve accurately found out if the Janoski sales have surpassed the D3 as the no.1 selling skate shoe of all time. We’re sure that it has but some confirmation & numbers can’t hurt.