Some disturbing, but not so shocking, news has been passed along from our friends from the West Coast. The photos featured are of Nike Skateboarding product being sold inside a Dick’s Sporting Goods in California. As we stated, it’s no more shocking than it is disturbing.
To some skateboarders, this will not be as big of a deal simply because you’re not a skate shop owner. You’re just a skateboarder, innocently skating shoes, probably Janoski’s, because they skate well. The fact of the matter is, where skate shops grew the popularity of the Janoski, PRods, Kostons and so forth, these large chain stores are reaping the benefits. Skate shop owners already had their concerns with Nike pressing to enter into mall shops, such as Zumiez, Foot Action, etc. We’ve learned that skate shops would be able to stick with the exclusivity of the elusive Nike Dunk but as we’ve come to learn, it was simply a ploy to show some type of fair ground between shop owners and chains. Skate shops became reliant on the overwhelming wealth that all Nike skateboarding pro models were bringing in & overnight, lost those same models to most mall stores you can think of. Nike remains one of the top sellers for most skate shops and honestly, helps keep their doors open. Reneging on their exclusivity rights infringes on the overall health of local skate shops and as a result many shops have had to close their doors. It’s because of this trade off of Pro models for the exclusivity of Dunks that you can expect your local skate shop to be going through some troubling times (if they aren’t already).
Now that we learned that Nike Skateboarding goods have been found inside one Dick’s Sporting Goods, it’s going to be hard to believe what Nike will say in order to defend this senseless act. It’s not as though it’ll just be available in just this one Dick’s – that would be ridiculous. Why would Nike just invest enough thought into that? It’s our guess that they’ll be found nation-wide in little to no time if this trial run goes well.
Could this have been the precursor that caused Active Mail Order to drop Nike from all of their chain stores? Oh and yes, that’s happened. Although it hasn’t been publicly announced yet, we’re sure you’ve noticed if you’ve visited an Active store in the last couple of days. So where does this leave you?
As we’ve always stated, you vote with your dollar. Are you willing to cash your vote in at a Dicks or at your local skate shop? Are you willing to sacrifice your skate shop for the convenience of the mall? We’ll find out soon enough…