New Balance Numeric Debut

PJ Ladd is the first pro for New Balance Numeric

PJ Ladd is the first pro for New Balance Numeric

It’s been a long time coming for those in the know but finally the day is here. Yesterday, we were invited to a private revealing of the New Balance Numeric line and we’d be lying if we said we didn’t like it.

As NB# appears to come out of nowhere, we can assure you that they know exactly what they’re doing. In creating a privately-owned infrastructure that’s captured a dedicated following amongst runners, we have the feeling that New Balance Numeric will be able to accomplish that same goal within the skateboarding market. Expect to see the same clever marketing that’s made New Balance the authority in running today but set to skateboarding’s demographic. If their ad’s don’t win you over, their product certainly should.

At the meeting, NB# introduced two cupsoles and two vulcanized models. Each of the cupsole models feature some of the most technical design work we’ve seen in skateboarding footwear. Some have already commented that it’ll likely be compared to Nike’s early work when they first entered the skateboarding market. Their vulcanized models are subtle and aren’t as complex but still bring a great offering to the table.

Check in later today for the rest of the line, as we’re only showing you one of the two cupsoles, The Logan 637 (pictured below).

The "Logan 637"

The “Logan 637”


  1. angelo estrera

    January 4, 2013 6:04pm

    they could have just used the “#” sign on their shoes it would look better than the “n” logo

  2. Elmo

    January 4, 2013 6:37pm

    You Gotta Be Fucking Kidding Me…

  3. marty balance

    January 4, 2013 10:11pm

    pj better be gettin paid in full for wearing these clodhoppers!!

  4. trevor

    January 5, 2013 5:13am

    nope. the vulcs are rip offs, to weak/boring. and that one cup sole is, well as ugly as most NB shoes. (seriously Shecklers new shoe looks better) can PJ Ladd pull off being the next Greg Lutska? one step closer!

  5. Michael

    January 5, 2013 4:10pm

    No. Bad New Balance. Stop trying to make skate shoes… go to your room mister!

  6. Dawid

    January 5, 2013 7:47pm

    You know what? If NB was able to snatch PJ Ladd from DC, either A) they are totally doing something right to get the sponsorship of such a high ranking pro, or B) they just paid him a shit ton of money to promote a bad product.

    I can’t wait to see how it turns out.

  7. th

    January 6, 2013 10:00pm

    Looks more like an indoor soccer shoe because of the synthetic upper.

  8. Marquis

    January 7, 2013 3:50am

    Everyone bringing down NB but guys remember Nike n Adidas did the exact same thing as what NB is doing before everyone shoots them down put them on and skate them always remember your morals… Never judge a book by its cover or looks are deceiving fellas

  9. reebes

    January 8, 2013 6:07am

    i dont why everyone is hating on these i think there sick, i like the simplicity and since they are new balance you know they will be comfortable i want em

  10. NP

    January 9, 2013 7:23pm

    Dawid- Did you really think PJ was just on DC before NB? Really? DO you follow skateboarding at all? PJ hasn’t had a shoe sponsor in at least 2 years. Adidas was flowing him shoes but wouldnt put him on.

    I think y’all a bunch of haters. Nike and Adidas got his exact same response when they launched into skateboarding and look at them now. Janoskis and Busenitz shoes on 95% of kids at the skatepark. NB has a long tradition of making great products and their skate shoes will be no different. Trust.

    • angelo estrera

      January 15, 2013 3:47pm

      you’re right dude , who knows if new balance would kill it ,”no business starts small” and i thin they are an advantage to skateboarding because they can build something for skateboarding only DON’T HATE ON WHAT YOU SEE ,WHO KNOWS IT MIGHT BE STRONGER THAN OTHER SKATEBOARDING BRANDS

  11. krooks

    January 22, 2013 2:44am

    i think they are sick. im gonna get some if they are reasonably priced

  12. theefunklord

    March 8, 2013 7:26pm

    All you haters have obviously never worn their running shoes, or bothered to pay attention to the detail the put forth in making running shoes. Every single width, arch-height, and foot-falling style (under/overpronation) are heavily researched, and a product is produced for a those needs. I swear if they put half as much comfort and technology into their skate shoes (Think STi), as they do in their other products, the hate will stop really quick.

    Lastly if you’re too stupid to realize that 99% of your skate shoes are made by companies that have to prove that they don’t use child labor in some 3rd world country- and THIS one is made in the USA, by US workers…then feel free to complain and whine. As much anti-corporate crap as you hear from the skate community, you’d think more people would be behind a legit sporting footwear company (with a history), instead of slagging it off.

  13. Hot Carl

    March 11, 2013 2:57pm

    Only 25% of new balance shoes are made in the usa.

    New Balance does this research and offers this on their high end running shoes. Do you really think they are going to put forth the effort for a skate shoe? They are in it for a quick buck, they could give two shits about skateboarding. If golf shoes were popular for casual wear they would be making those instead.

  14. danny

    March 19, 2013 4:33am

    I use to wear New Balances back in highschool. I was in track. and I liked them for indoor soccer. they have a solid feel and a nice tight tread that worked well. They provided a nice airy feel and were obviously just light weight and all around great RUNNING shoe.

    Nike is a great shoe company but I don’t feel that New Balance, or even *gasp* Adidas has any business in skateboarding. Just another multi million dollar company using kids in skateboarding as cash cows. If you want to rep New Balance, Nike or Adidas I’m not hating, I just feel that personally a true skate shoe is something that has been around awhile, hasn’t appeared shady and lasts the test of time. I don’t get that vibe from any of these outside companies trying to “promote” skateboarding.

    Although I do have to say, in this day and age I am not surprised. Look at the state of companies like Supra. Putting Justin Beiber as a sponsored wearer, then flip the script and look you have Ellington and Greco repping them.

    It’s all opinion and thoughts on style and if you don’t like it, just don’t buy it. I will try a pair when they come out because I believe in giving everything a chance before I put it down. So until then, I feel pretty neutral about this whole thing. I’m just glad Ladd finally got a steady deal now with a shoe company, hopefully it doesn’t turn into a K Swiss type of joke on him.


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