It’s been a long time coming for those in the know but finally the day is here. Yesterday, we were invited to a private revealing of the New Balance Numeric line and we’d be lying if we said we didn’t like it.
As NB# appears to come out of nowhere, we can assure you that they know exactly what they’re doing. In creating a privately-owned infrastructure that’s captured a dedicated following amongst runners, we have the feeling that New Balance Numeric will be able to accomplish that same goal within the skateboarding market. Expect to see the same clever marketing that’s made New Balance the authority in running today but set to skateboarding’s demographic. If their ad’s don’t win you over, their product certainly should.
At the meeting, NB# introduced two cupsoles and two vulcanized models. Each of the cupsole models feature some of the most technical design work we’ve seen in skateboarding footwear. Some have already commented that it’ll likely be compared to Nike’s early work when they first entered the skateboarding market. Their vulcanized models are subtle and aren’t as complex but still bring a great offering to the table.
Check in later today for the rest of the line, as we’re only showing you one of the two cupsoles, The Logan 637 (pictured below).