The KA-One Cupsole is something virtually every reader has asked us about. We’re guessing that there was something about it that had skateboarders put off or unsure to trust it. After reviewing them, everyone started to come around and realized the shoe’s potential. Coincidentally, the 2nd pro model from Kenny Anderson and Converse might be sharing the same story.
In an effort to keep everything fresh, the Kenny Anderson 2 is a complete new take from his previous models. The only similarity that this model has in comparison to his first shoe is that they both share a cupsole foundation. In some ways, there’s even an exception for that. This new cupsole on the KA-II has been dubbed “Flexcup” for it’s ability to easily contort. With that great quality into play, you also have the new addition of Lunarlon insoles to CONS footwear. If you haven’t heard, every model from Converse in the upcoming year will feature Lunarlon insoles, including all renditions of the CTS; meaning low, mid or high. All of this news of having Lunarlon implemented into Converse footwear has got us excited but we can see where some won’t find it as appealing.
In adding Lunarlon to their skate line, Converse will be letting their lesser quality skate footwear into mainline stores. Translation: the Cons skate shoes that you’ve skated in the past will now be offered and available at Zumiez and any other major market “Mall Shop”. In many ways, skateboarder’s could be offended but in the same instance, we can see others not loosing sleep over this news. The only upper hand lies in giving core skate shops a higher quality product that can appeal to consumers versus the crappy, less than impressive, non-lunarlon Converse skate shoes. In the coming months, we’ll find out how impressed consumers are by another spin-off on a CTS and if giving Converse Nike technology will actually matter.
Also, with consumer’s holding onto their dollar even tighter, will some be willing to spend $82.50 on a new Kenny Anderson shoe…? We think so, but we can imagine that it’ll take some heavy marketing on Converse’s part to do so. A
video part wouldn’t hurt either. All the momentum CONS once held a few years ago seems to have faded away, and the likes of that 48 Blocks interview hasn’t made matters that much better for the brand. Can consumers, as well as skate shop owners, ignore the impact of the Anthony Pappalardo interview and carry a product that was once strong but still has the questionable ability to sell? Or will the same short term memory and appeal we hold for skate videos now reflect onto our beliefs and buying power…?
Check-in at your local skate shop soon to find out.