At this point and time, it shouldn’t be a surprise that New Balance is entering the skate game. With the likes of Nike, Adidas and some could argue, KSWISS, we’re not nearly as surprised as we should be about this news. It’s actually been in the works for quite some time now.
As some of you may be scratching your head over this crazy news, we’re more surprising to find out that pioneer, skater and core-brand owner, Jamie Thomas has enlisted his services to help. When big brands come knocking at our tarnished, beaten and battered door, most of the time skateboarder’s are too hung over to answer but in a surprising move, Jamie has enrolled himself to help New Balance solidify themselves as a skate shoe brand.
Every company has seen their own transitional period but the fact of the matter is that during the 80’s, skaters were found shredding Nikes, Converse, Pumas and Adidas. No pictures can be found in any “Made to Skate” books of someone sporting New Balances. So we’re wondering: With no traditional models in their past, such as a Blazer, a Dunk or a Shelltoe, how will New Balance do in this uphill battle?
We’ll keep you posted with more news as it comes to light.
Any guesses on a team yet?
It’s been confirmed that Jamie isn’t going to be moving anyone from Fallen to NB but anyone at this point is going to catch us off guard. Friends in NYC have seen PJ Ladd sporting the New Balance Numeric shoes and he’ll likely end up being one of their ambassadors for the Boston based brand. The shoes have been described to us as looking like Kostons & PRod’s with the traditional “N” logo on it.