News Update: New Balance enters skateboarding footwear

At this point and time, it shouldn’t be a surprise that New Balance is entering the skate game. With the likes of Nike, Adidas and some could argue, KSWISS, we’re not nearly as surprised as we should be about this news. It’s actually been in the works for quite some time now.

As some of you may be scratching your head over this crazy news, we’re more surprising to find out that pioneer, skater and core-brand owner, Jamie Thomas has enlisted his services to help. When big brands come knocking at our tarnished, beaten and battered door, most of the time skateboarder’s are too hung over to answer but in a surprising move, Jamie has enrolled himself to help New Balance solidify themselves as a skate shoe brand.

Every company has seen their own transitional period but the fact of the matter is that during the 80’s, skaters were found shredding Nikes, Converse, Pumas and Adidas. No pictures can be found in any “Made to Skate” books of someone sporting New Balances. So we’re wondering: With no traditional models in their past, such as a Blazer, a Dunk or a Shelltoe, how will New Balance do in this uphill battle?

We’ll keep you posted with more news as it comes to light.

Any guesses on a team yet?

It’s been confirmed that Jamie isn’t going to be moving anyone from Fallen to NB but anyone at this point is going to catch us off guard. Friends in NYC have seen PJ Ladd sporting the New Balance Numeric shoes and he’ll likely end up being one of their ambassadors for the Boston based brand. The shoes have been described to us as looking like Kostons & PRod’s with the traditional “N” logo on it.



  1. Paul Bernard

    December 10, 2012 10:28pm

    Good stuff! Keeps me updated on new things happening.

  2. Brandon Berke

    December 10, 2012 10:46pm

    Wow thats crazy. PJ wearing new balance shoes. Im actually excited to see what they bring to the table at agenda 2013.

  3. but...

    December 10, 2012 11:42pm

    you say that new balance has no traditional models in their past… but the 574s have been a staple for quite some time. i remember rocking them all throughout elementary school haha. if they make a skate version of the 574s then they will be obtaining my money

  4. Nathanael Nate

    December 11, 2012 12:33am

    imagine if pj ladd moved to new balance! that would be soo wierd since he just got on adidas

  5. Chris

    December 11, 2012 2:35am

    new balance make PF flyers so maybe the shoes will be similar to them?

    • ashleytron

      December 11, 2012 8:34pm

      you’re right, didn’t think of that. haven’t skated or owned a pair personally, but have been curious for a while. just kept thinking of them as a mix between cons & superga in regards to style – have you skated a pair?

  6. esahgihc

    December 12, 2012 4:24pm

    hopefully this doesn’t last nike and adidas was enough, but now puma making canvas “skate shoes” it’d be a shame to see another real brand die out because of one of these companies.

  7. mexidan

    December 13, 2012 4:32am

    I enjoy running as a second pastime to skating and I’m a huge fan of New Balance (Minimus line). Their running products are top notch, so I’m sure they’re going to make a good skate shoe. BUT in general, I’m not sure I like big athletic brands in skating in the first place; I’d prefer to support the small business, the underdog, the real skaters who follow their dreams.

    • mexidan

      December 13, 2012 4:36am

      (and I’m not saying that skaters sponsored by big name brands aren’t real skaters). The passion that Paul Rodrigues has for Nike is sweet. Mark Gonz’s loyalty to Adidas is sick. I guess it’s not my style to represent athletic brands that are huge.

  8. Tyler

    December 14, 2012 2:54pm

    Well gravis and analog just dropped their teams so they’re probably next if any company goes under. I’m not sure how I feel about these big companies coming into skateboarding. On one hand you have them producing really nice, high-quality products, but on the other you have them killing off the former integrity the skating subculture had.

  9. Duke

    December 14, 2012 6:48pm @1:45 you can see that stuff put to the test hahah


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