No one is safe from an overly concerned pedestrian. Their worries over that planter you might not ollie correctly or the fact that you’re scratching up a ledge they enjoy stretching on before their morning run generates all and any need to interfere with something that has nothing to do with you. Keep your eyes peeled y’all. Read More
The tides of the skate shoe game are constantly changing. Whether that statement is new to you or as evident as the sky being blue, the revolt against stagnant designs and tired marketing campaigns is growing with each passing day. If the comment section within this past article didn’t make it obvious enough, other articles like Connor’s unorthodox skate shoe collection and Matt Town’s video parts continue to sway the vote against core (and corpo) brands. Let it be known that the purchasing decisions of these individuals aren’t to void the efforts of those few core brands out there with good intentions, it’s just a matter of said products not speaking to the majority of skaters. And as a result, that’s where this revolution is sprouting from.
While some internet message board pundits are as silly and close-minded as most, there are few who are sometimes spot on. “Core companies are trying to sell out and Corporate companies are trying to be core” is the true context of this article and exemplifies the current state of skate footwear better than anything else we could come up with. This current scenario mirrors the all too familiar sight of seeing parents divorce, and of having to choose a side. In most cases, said child or you, the consumers in this case, want nothing to do with either. The pressure of having to choose a side to represent and fight for is tiring and unwanted, especially when you’re spending your hard earned dollars to begin with. In this case, it leaves many skaters with the only option of choosing to stay neural. Neutral in this case represents shopping at you local department shoe store.
Not only is this decision less costly, its practically harmless to the consumer that doesn’t care enough about the politics within skateboarding. They just want to ride their board without any precedent or political stance. It’s for these reasons that we’ve decided to try and understand what’s on the other side of our only two choices in skating: Core & Corporate. That choice being to #SupportYourLocalDepartmentStore.
In the coming days, we’ll report back with the results of skating a shoe with zero ties to skating. The results of the same review format that we’ve been following with all of our reviews, except this time we’ll be skating Onitsuka Tiger’s Hulse. We’ve mentioned them in the past and have since been pondering why we’re seeing more Onitsuka Tiger’s on skater’s feet as a result. Whether it’s because they’re aesthetically beautiful or the fact that they serve as no threat to the skate world is undetermined but clearly, people like Erik Deringer from Coma Brand seem to be enjoying their functionality nonetheless – with ease. We’ll be back with our results sometime this week. Brb.
ATV, S.O.T.Y. and now Nike SB pro model holder Grant Taylor has had an amazing year. Not “amazing” in the overused sense, but actually “amazing” as the dictionary defines it. After jumping the sinking ship that was AWS (R.I.P.), he’s found his new home at AH and there’s never been a more fitting time to give GT his own pro model for Nike SB. Read More
We’re still feeling the repercussions of Gravis leaving behind the skate shoe world. Swiftly, Arto Saari found his way into a comfortable position alongside Tom Karangelov with the NB# team. Elsewhere, his once Alien Workshop protégé Dylan found his new home at HUF and was able to re-launch the second Gravis model that never was as his debut shoe. Wall climber Jake Johnson has only recently secured himself a highly expected spot on the Converse roster and now Sammy Winter is the latest ex-IVSK8 member to join HUF. To summarize, we’re glad that HUF has taken care of the professional skateboarders out there popping high tricks, combing their hair mid-line, with cuffed pants and a cigarette hanging from their mouth – but we’re still pissed she left us and broke up the family in the first place… Read More