Questions & Rumors: Another Shoe Brand to Enter Skateboarding?

All White Center Lo's ($55) & Hi's ($60) from PF Flyers.

All White Center Lo’s ($55) & Hi’s ($60) from PF Flyers.

Its been months since any worthy developments have been occurring in the world of skate shoes. Tech is back, rubber toe caps without the bulk are more prevalent since the early 2000′s and everyone’s finally realizing cupsole’s will extend your skating lifespan. Although this year at Agenda everything was in its usual format with the exception of seeing a potentially new skate shoe brand on the horizon.

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Revisiting An Ex (But Not Really): 333 Footwear

Andrew Reynolds long deceased brainchild, 3:33 Footwear.

Andrew Reynolds’ long deceased brainchild, 3:33 Footwear.

There are only a select few professional skateboarders that have been able to consistently push themselves to new levels, despite age, battles with addiction, and keeping up with the current death defying levels skateboarding is currently at. Andrew Reynolds has either been at the helm, or a major representative of some of the biggest skateboarding, non-corporate companies which has helped elevate him to trend-setting levels. Whatever he wears, kids want. His AR Krew jean was a staple piece of skateboarding fashion just like Blind jeans were in the early 90s, as it was the first time you didn’t have to secretly go to the women’s section in Macy’s to find a slim fit pair of stretch jeans. It sold in droves long before society accepted the skinny jean look across all sexes. The early 2000’s saw a surge of eBay searches for vintage Red Stripe t-shirts, local army/navy stores were selling fatigue jackets, and you obviously wanted some Emerica’s with Andrew’s name on them. It seemed like The Boss could sell anything.

In late 2007, Andrew started 333 Footwear- which was not a skate shoe company nor a skateboarding company. It more importantly wasn’t a Sole Tech company. They were not advertised in the magazines as the shoes were marketed as casual shoes, sold in highend boutiques that no one reading this was ever going to be visiting. However, anyone who’s reading this will know this as Reynolds’ project even there was no use of his name or likeness directly with the advertising of his shoes. The obvious handwriting, the use of Polaroids, and the Turtle Boy limbs sporting each model are a dead giveaway as to who was behind it all. Whether it was Andrew’s choice to not endorse this stuff, or possible pressure from Sole Tech since it could be considered a conflict of interest, we may never know as our questions to all responsible parties went ignored (we still love you guys).

They expectedly made three different models: Lo-Top, Hugh, and Floppy.

They expectedly made three different models: Lo-Top, Hugh, and Floppy.

The Lo-tops were a very par-for-the-course offering for the casual shoe market, but the latter two are the ones that are the most interesting to look back on. All of these shoes were released in 2008, which makes the Hugh and Floppy predate Dylan Rieder’s more successful stabs at very similar footholders. By Andrew keeping his name off of these and out of sight from the general skateboarding population, he managed to escape the typhoon of criticism that Dylan suffered oh-so greatly from (even to this day). Is it possible to think that something Andrew Reynolds did wouldn’t universally be applauded by rockers and barneys alike?

333 only lasted about two years before quietly going away just in time for Andrew to fully focus on the launch of Altamont and the making of the greatest part in his career. With Andrew on the cusp of a more comparatively conservative hat company with Marc Johnson, ABC Hat Co., there is still no end in sight for his involvement in designing garments of all types. 333’s short life span may not have been ultimately successful or remembered, but perhaps that is where its success lies, as through all this Andrew will always be remembered for his powerful skating… the same might not be able to be said for Dylan (we still love you too).

Photos from trendland and www.333footwear.com.
Written by Brendan Spohn.

First Glance: C1RCA JC01, Jimmy Carlin’s Pro Model

Jimmy Carlin's 1st Pro Model for C1RCA Footwear, the JC01. Available now.

Jimmy Carlin’s 1st Pro Model for C1RCA Footwear, the JC01. Available now.

If we’re speaking honestly, its been a minute since C1RCA was at the top of their game. We’ve heard stories of people just refusing to wear their footwear for whatever respected reasons they have, and that’s fine. But with the acquisition of such a popular, talented and borderline goof ball Jimmy Carlin, it looks like C1RCA is actually committed to skateboarding. While the team already consists of some of the most consistent skate rats around, the addition of Carlin can only help project their message to skateboarding, which by the looks of it is: “We love skateboarding and we’re not going anywhere”.

The build of this shoe is very straightforward, and meant to be a super thin cupsole that is going to feel identical to a vulc model. Considering it a fusion between a vulc and cupsole shoe. It’ll give you boardfeel out of the box, while being able to take a little bit more of a beating than your everyday vulc.

Initial Fit and Feel:
The Carlin’s fit is one that’ll accommodate those with wider feet. While it doesn’t have a large build, the little support on the side walls allow for additional molding to your foot. Out of the box the shoe’s go from a narrow to wide build, from heel to toe. The narrow build of the heel counter will secure your foot in place for additional support and comfort while the forefoot will allow for extended boardfeel due to its wide construction. After skating around for a bit, the shoe formed to our feet relatively fast and fits true to size. Read More

News Update: Reissued Models Are Coming Back Y’all

If you aren't saying it yet, you'll be saying it about another shoe in the next 10 years or so.

If you aren’t saying it yet, you’ll be saying it about another shoe in the next 10 years or so.

Year after year, you’ll hear the screams of grown men as they plead to have their youthful nostalgia back in their arms once again. Whether its a board, shoes, or a print of their favorite childhood graphic, we’ve all been there before. While these screams may have been around forever, it seems as though they’re finally penetrating the unattended ears of those who can bring these particular models back. Read More

Agenda Sneak Peek: éS Skateboarding Fa’15 – Part 2

The Accel Slim, due out this Fall. - $70

The Accel Slim, due out this Fall. – $70

The second portion of éS’ Agenda Sneak Peek involves nothing but new models due to come out later this year. With a clear perception in place, éS is in a better position to gauge what consumers are looking for with their new collection of models in play. Read More