When you think of sweatpants, you probably think of this photo. If you don’t, you should.
The constant battle of having to find the next product boom is a tough one. Shops worldwide buckle to their knees when consumers ask for the next big trend.
It goes something like this:
Consumer: “We want snapbacks.”
Shop: “Cool, we’ll order them now, should be in by next month.”
A Month Later
Consumer: “We want 5-panels.”
Shop: Umm…okay. We’ll be sure to order them. In the meantime, check out our snapbacks. They just came in.”
Consumer scoffs, walks out.
Another Month Passes
Consumer: “We want bucket hats.”
Shop: “But we have snapbacks & these 5-panels just came in.”
Consumer: “No, I’ll just wait until you guys get the bucket hats in.”
Shop owner hangs himself.
From what we can tell, this formula seems to be happening on a daily basis. It’s cause enough for us to believe that by this time next year, you’ll be seeing kids skating in sweatpants on a fairly normal basis. And yes, regardless of the 90 degree heat, someone will be rolling around in them. Y’know, kinda like the same way you see that one dude wearing his beanie in 100 degree weather… There’s a good chance that it’ll be the same guy pulling off both. He’ll look like he just rolled out of bed, which wouldn’t be too far from the truth.
Can’t say we’re surprised by this transition into sweatpants either. By embracing the skate-chiller’s, the return of the runner toe & more recently, bucket hats, you should’ve seen sweatpants making their inevitable return back into skateboarding. The only thing that’s needed now is a proper ambassador to take this oncoming trend and run with it (no pun intended). Wu-Welsh went from hesh to fresh, so there’s no telling if he’s willing to throw those sweats back on for us. Kinetic’s Mark Del Negro came out with one of the more stylish parts of this year, with sweatpants on. Clearly, he’s one of the better candidates considering how comfy he looked while skating in them. Apparently, when Lucas isn’t wearing short shorts (we actually back that look btw), he’s fine skating in a good set of sweats. If you haven’t seen it already, check out his Bon Voyage part. Some might like his song selection, others might have to mute it. You’ll find him in sweatpants around the 1:51 mark. Looks like he needed to go a half size up though. Chewy needs to show him the way. In lieu of not finding the clip of him skating in sweats. Could’ve swore we’ve seen it somewhere.
On the business side, brands are competing to capitalize on this upcoming trend. While JSP started their run earlier this year, it looks as though other brands are just catching up now. For one, Jim Greco matched Jimmy’s price point of $100 with his own brand of sweatpants. With 90′s skate gear coming back, can we expect East vs West coast beef to come with it? Probably not. Emerica seems to offering the same type of sweats, but no word on their price yet. Btw, sweats don’t discriminate. Hesh dudes get down too.
After going off on twitter yesterday with our #2014Predictions, there’s still no clear indication of what to expect in 2014. The revolving door of reappearing trends is a confusing one but if we had to guess, du-rags will come back sooner than later, skater’s will uncuff and there faces will look like this. Can’t say if there’s any room for the chain wallet comeback. That’d be a little too much.
Btw, our Hoodie goes nice with a pair of sweats.
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